The 12 Firms GCs Won't Stop Talking About

Law360 (Link to Full Article) A general counsel's personal recommendation of a law firm to a peer remains the gold standard for judging a firm's standing in the market, and twelve firms stood out in general counsels' minds when asked who they were most likely to recommend. 

With most in-house counsel saying they would hire an outside firm based on a single recommendation, unprompted and heartfelt approbation from general counsels helped land a dozen firms at the top of the heap when it comes to client preferences, according to the 2014 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms report from The BTI Consulting Group (Wellesley, Mass.).