GCs Name Most Elite Law Firms

Law360 (Link to Full Article) The 26 law firms identified by general counsel as having exceptionally strong brands share a systematic approach to client service that has built brand equity over time, according to a new survey.

The top firms have differentiated themselves from their peers by delivering premium value and devoting resources to innovative approaches to client service, according to the 2014 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms report from The BTI Consulting Group (Wellesley, Mass.). BTI found that the firms most liked by general counsel universally employ an ongoing, systematic approach to client service that builds brand equity over the long term.