8 Firms That GCs Say Are Worth The Price Tag

Law360 (Link to Full Article) In-house lawyers are willing to pay a handful of BigLaw firms premium rates because the firms have changed their approach to fees, budgeting and the delivery of services, all of which has increased the value of their brands, according to a survey of general counsel.

In choosing who to hire, clients will pay larger firms above-market rates if those firms have a reputation for delivering top-notch service, continuing to improve their client experience and making creative approaches to client service part of their routine, according to the BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms report from The BTI Consulting Group (Wellesley, Mass.).