Standing Out From the Crowd

Iberian Lawyer (Link to Full Article) In a buyer’s market, the biggest challenge for law firms worldwide is how to beat the competition – by showcasing unique attributes not offered by their competitors. If you can identify these, formulate a differentiation strategy and are not afraid to market the hell out of it, you may have just hit on a winning formula, experts agree...

The problem is that some law firms’ self-perception doesn’t actually match how clients see them. It makes it that much more difficult to differentiate yourself if you are unaware of how you are really seen, adds Rynowecer. “Marketing departments are enthusiastic about client feedback. They take an independent look at how the firm is perceived, so they can change the firm’s message and communicate something that really resonates as unique.”