Owning Your Online Presence

Law.com (Link to Full Article) Originally published in the National Law Journal (Feb. 14, 2013)

"What if someone says something negative about me online?" This is probably the most common question lawyers ask me. The sad truth is that many lawyers have nothing to worry about. They aren't online. They have no online presence...

Why does this matter? Data from BTI Consulting Group tell us that more than 70 percent of business comes through existing relationships. Your potential clients meet you through referrals, but that doesn't mean they hire you sight unseen; they use Google to do due diligence.