HIGHLIGHTS   DATA TO SUPPORT YOUR MBD CASE    BENCHMARK YOUR INITIATIVES    IMPLEMENTING MBD

Methodology

BTI Guide to Maximum Marketing & Business Development 2017 is based solely on in-depth telephone interviews with leading legal marketing executives at a broad spectrum of law firms.

This research is independent and unbiased—no law firm or organization other than BTI sponsors this study.

Each cycle, BTI reaches out to legal marketing executives at a wide range of law firms from the Am Law 30 to firms outside the Am Law 200. Contributors are granted confidentiality at the individual and organizational level.

Research is BTI’s Core Expertise

Our research team includes some of the most respected, oft-quoted experts in the legal industry. Our analysts boast extensive training in statistics, survey technique and analytical methods. They have degrees from top universities and business schools and 8 or more years of practical experience in such applicable fields as professional services marketing, accounting, strategic research and economic and management consulting. Our interviewers are all college-educated and average more than 15 years of experience interviewing C-level and top executives.

 
BTI Methodology.png
 

 

Turn Best Practices into Growth Opportunities for Your Firm:
Order Your BTI
Guide to Maximum Marketing & Business Development Now