BTI’s Market Outlook and Client Service Review 2017

When: January 12, 2017 12:00–1:00 p.m. EST
Where: Online (from the comfort of your office)

Join BTI as we discuss the best new opportunities for 2017, how new client service leaders make it to the top, and how to get ahead of the market in both share and profitability.

The legal market finally is getting exciting again with new and complex work flowing into the market. The hunt for the new opportunities is on. You can find opportunities in practices, industries, and changes in outside counsel management strategies—firms who learn how to find the new work will outperform all others. BTI’s Market Outlook and Client Service Review will help you find—and grab—them before anyone else.

We’ll delve into powerful findings from more than 320 brand new, in-depth interviews with General Counsel—and 16 years of research and experience—to offer a new perspective on what’s in store for 2017. You’ll learn: 

• The legal spending outlook for 16 industries and 17 practice areas
• BTI’s exclusive analysis of law firms’ market share gains and losses—expanded for 2017
• With over 50% turnover this year see who makes the brand new BTI Client Service 30—and why
• The new business for the taking—even as corporate counsel shift spending in-house
• The law firms reinventing how legal services are delivered—by name
• What it will take to gain new clients and grow the major clients you have
• And much more… 

BTI’s annual webinar attracts more than 1200 law firm leaders worldwide—don’t miss out on your opportunity to discover what the best-performing law firms are doing to stay ahead of the competition. 

Registration is complimentary for law firms and BTI clients. Reserve your spot online now or call Joy Harnois at 508.651.5050.

Not a law firm? Call for pricing options.

Big Law Wants to Crush You Like A Bug—Learn How to Turn The Tables

The 30 largest law firms are adopting much more aggressive strategies than all other law firms. Learn how this newly aggressive posture impacts every firm — large and small. Michael Rynowecer, aka the Mad Clientist, walks you through the strategies you can immediately use to counter their moves and position your firm to crush the others — no matter your size or budget.

Based on more than 125 in-depth interviews with law firm CMOs conducted in each of the last five years, this unpublished research is the only deep-dive look at the marketing strategies in place at the largest firms and how you can incorporate them into your firm. This session will address the following research questions:

  • Why are large firm goals so much more aggressive than all others?
  • Why are law firm marketing budgets so vastly different? How have they changed?
  • Why have law firms changed support levels to partners?
  • How do you deal with soaring attorney resistance?
  • Who’s embracing social media — and who isn’t?

Learn how law firms of every size are competing, how they allocate budgets and benchmark their staffing and attorney-support levels and develop a fact-based argument for making changes in your own budget — so you too can crush the competition like a bug.

When: Wednesday, April 13, 2016
            2:30 - 3:15 PM

Where: 2016 Legal Marketing Association Annual Conference, Austin, TX

Speakers: 
Michael Rynowecer, President, The BTI Consulting Group, Inc.
Jennifer Petrone Dezso, Principal, The BTI Consulting Group, Inc.

More info: LMA Conference

Recap: Big Law Wants to Crush You Like a Bug—Learn How to Turn the Tables from LMA Annual Conference 2016

World-Class Client Feedback 2014 Webinar

BTI demystifies the secrets of using client service feedback to your advantage and delivers a commanding look at how best-in-class firms perform 2.7 times better than other firms in revenue generation, client retention and year-over-year growth.

This high-powered webinar details exactly what best-performing firms do to get it right in the eyes of clients. You’ll discover:

  • The critical difference between active and passive satisfaction
  • 2 metrics that really correlate with financial performance
  • 8 practices that plague client feedback initiatives
  • 9 success factors driving best-in-class programs
  • The Holy Grail: How to motivate partners to change
  • And much more...

Don't miss your chance to capitalize on one of the few, proven tools to grow business in a stagnant market. Learn how firms putting client feedback to work are raising their client service, gaining market share and leaving everyone else behind.