BTI’s METHODOLOGY & APPROACH
100% Driven by Clients
Each year, BTI conducts incisive interviews with the largest, most sophisticated buyers of legal services. BTI’s Client Relationship Scorecard draws on candid feedback from our 13th annual study of leading corporate counsel.
More than 300 corporate counsel participated in in-depth telephone surveys to share insights on legal spending, key issues they are facing, and their relationships with law firms. BTI quantified and analyzed these interviews to determine precisely which law firms have the strongest and most plentiful client relationships.
The Clients We Interview
BTI conducted independent, one-on-one interviews between March 11, 2013 and July 22, 2013. Each year, BTI's study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing and up-and-coming opportunities and firms. This year's interviews represent:
Top spending companies:
Average revenue of $16.4 billion
Median revenue of $4.1 billion
Average outside counsel spending of $19.8 million annually—and up to $200 million-plus
Organizations operating in over 20 industries, including:
Top legal executives:
46.8% of interviews with General Counsel and Chief Legal Officers
44.3% of interviews with direct reports to General Counsel
Research is BTI’s Core Expertise
Our research team includes some of the most respected, oft-quoted experts in the legal industry. Our analysts boast extensive training in statistics, survey technique and analytical methods. They have degrees from top universities and business schools and 8 or more years of practical experience in such applicable fields as professional services marketing, accounting, strategic research and economic and management consulting. Our interviewers are all college-educated and average more than 15 years of experience interviewing C-level and top executives.