Market Differentiation Drives
Higher Revenue

This just-released research with 500+ corporate counsel at the world’s largest organizations investigates more than 39 branding attributes to identify the distinct factors that drive law firm growth and revenue. In fact, a 10% incremental rise in positive differentiation drives revenue 28.5% higher.

BTI’s Survey of National Market Awareness boasts 3 major findings:

1. Revenue and positive differentiation are clearly correlated
2. Increases in premium work and innovation translate into market share gains—at the direct expense of competitors
3. The P/I Factor faithfully indicates future growth

“Premium branding and innovation are excellent predictors of law firm growth”
Marcie L. Shunk, Principal

BTI’s Survey of National Market Awareness 2008 This exclusive research sets forth a potent message: Growth prospects rise when clients recognize a firm for premium services or innovative approaches. These measures, when combined with a firm's current position, are a robust indicator of which firms are best poised to become market leaders and drive out the competition.

Top 6 Best Growth Prospects

Bartlit Beck Skadden Sullivan & Cromwell DLA Piper Baker Botts Fulbright