Marcie L. Borgal Shunk, Principal
Contact:
mshunk@bticonsulting.com
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Marcie Borgal Shunk is a Principal with BTI and also serves as BTI’s Lead Analyst.
Ms. Shunk brings more than 10 years of experience in strategic analysis and all aspects of client relationships at professional services firms.
Ms. Shunk drives BTI’s analytical strategies to uncover the most compelling insights from BTI’s proprietary research with more than 6,000 key individuals who acquire and manage professional services. Ms. Shunk’s research includes an in-depth analysis of more than 2,500 interviews with key clients, including nearly 1,700 corporate counsel at Fortune 1000 companies. Ms. Shunk has also analyzed the market and financial performance of more than 200 major law firms to find the links between client satisfaction and law firm performance.
Ms. Shunk’s clients include some of the best-run and highest profile law firms in the world. Recent assignments include:
- Provided support and analysis of more than 200 large-scale clients for one of the largest law firms in the world as part of a client focus initiative. This effort included a far reaching analysis of client needs, law firm management strategy and client spending.
- Performed an in-depth market awareness study across eight major industries and five core geographies for a top 50 law firm.
- Defined best practices and strategies to improve the value derived from service providers for a large acquisitive industrial company with spending on services of more than $60 million.
- Assessed the client retention and impact issues of a high-profile securities fraud on a major national law firm.
- Advised the Chairman of a top 20 law firm on best practices for leadership in client satisfaction and strategies to implement a firm-wide client satisfaction program.
Prior to BTI, Ms. Shunk provided economic consulting and litigation support to large law firms and supported the defense of one of the largest ongoing antitrust cases in the United States. Ms. Shunk is a frequent speaker on client satisfaction and analytical technique. Ms. Shunk received an A.B. from Harvard University.
Reach Ms. Shunk at 617-439-0333 or mshunk@bticonsulting.com.