Market Awareness and Branding Studies
The best and most effective strategies leverage market perceptions and awareness. Our experience shows that 85% of law firm self-perceptions do not match the market. BTI’s exclusive research shows most law firms overlook the specific benefits and strengths recognized and valued by the market. As a result, these law firm strategies fail to leverage market strengths, often dilute brand awareness and create more challenges than opportunity.
Higher Profits per Attorney from Branding and Positive Awareness
Conversely, savvy law firms that leverage specific market-based strengths and develop strategies to overcome weakness develop superior brand awareness. BTI’s research shows a strong correlation between good brand and good client service. Superior client service drives superior billing rates and profits.
BTI’s Branding Index, developed from awareness research on over 250 law firms, is a powerful, exclusive metric in assessing the financial impact of brand performance. Each point that your firm moves up on BTI’s Branding Index translates into a $53,300 boost in profits per attorney. This is only one of many high-powered tools we use to help our clients improve awareness and brand image.
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