More Money to Law Firm Marketing

Budgets climb in law firms of all sizes in 2006. The largest law firms dedicate a steadily increasing percent of firm revenue to marketing activities. AmLaw 200 firms see a sharp spike in their marketing budgets as a percent of revenue.

Staff Increases Help Drive Dollars

Over 50% of the marketing budget at the largest law firms goes to Salaries and Business Development.
Top marketers are making critical changes to staffing including:

• Redefining or creating new, discrete roles
• Hiring practice-specific specialists to boost the firm’s profile in targeted arenas

BTI investigates how law firms drive robust growth and boost profits per attorney in a compelling, comprehensive analysis of key benchmarks and best practices in legal marketing.

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