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The 2017 BTI Brand Elite 28

The BTI Brand Elite 28 are the law firms with the biggest imprint on corporate counsel in the 9 key brand activities influencing hiring and selection. 

THE  2017 BTI BRAND ELITE 28

 
Brand Elite 28 2017

Rank

Firm

01

Jones Day

02

Skadden

03

Dentons

04

DLA Piper

05

Baker McKenzie

06

Latham & Watkins

07

Cooley

08

Wachtell Lipton

09

Gibson Dunn

10

Kirkland & Ellis

11

Sidley

12

Reed Smith

13

Cravath

14

Morgan Lewis

15

Davis Polk

16

Sullivan & Cromwell

17

Hogan Lovells

18

K&L Gates

19

Dechert

20

Polsinelli

21

McGuireWoods

22

Ogletree Deakins

23

Greenberg Traurig

24

Simpson Thacher

25

Norton Rose Fulbright

26

White & Case

27

Seyfarth Shaw

28

Pillsbury

BTI Brand Elite 2017 includes brand scores and individual profiles—including quotes directly from clients—on how
the 28 brand leaders are making a name for themselves with corporate counsel.

Order Your BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms Now


Clients See Big Changes in Law Firm Brands—The New BTI Brand Elite 28

Brand defines who you are to clients. Not who you were. Our research reveals 8 firms who boosted their brand enough to find their way onto the the BTI Brand Elite 28—which also has the effect of knocking 8 firms off. 

Clients rely on 9 attributes to separate one law firm from another, make hiring decisions, and pick and choose who they ultimately work with—and who they don’t. Clients also see brand as volatile. As law firms change and evolve, clients change their views and reset their perceptions of the firm’s brand.

The biggest and most notable change is Jones Day taking over as the best-branded law firm... continue reading The Mad Clientist's blog post here.