Your BTI Brand Elite 2016 Includes

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To Brand Is To Build

Financial impact of brand strength: Better brand = Better profits
Law firms mostly unbranded—less than half of legal decision makers have an opinion of any given law firm
Brand drives performance

BTI Brand Elite 28

28 firms using brand strength to win more work than anyone else
Individual profiles on how the 28 brand leaders are making a name for themselves with corporate counsel

The 9 Powerful Attributes Driving Brand Strength

9 factors resonate with legal decision makers when making hiring decisions:

           • Recommendations: Law firms earning unequivocal endorsements from GCs
           • The Short List: The first place clients turn when a new need arises
           • Premium Worthy: Who garners premium rates—and their secret to eliminating rate pressure
           • Bet-the-Company: The client vote of confidence
           • Survivors: Which firms are best navigating the market to ultimately be the last firm standing
           • Movers & Shakers: Law firms changing the game to get noticed
           • Tech Savvy: Using technology savvy to demonstrate client savvy
           • Value Drivers: How law firms win on value—without losing on price
           • Client Service Strategist: GCs identify the #1 way to win (and lose) work

Brand Velocity

The 57 law firms strengthening their brand identity with—and earning more recognition from—GCs

How to Use Your Brand to Accelerate Growth

3 actions to build brand differentiation and win more work

BTI’s Data and Methodology

About BTI

Alphabetical List of Law Firms

Contact BTI

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