OVERVIEW      BRAND ELITE 28      YOUR BRAND MIX      METHODOLOGY      TABLE OF CONTENTS      ALL FIRMS

Your BTI Brand Elite 2017 Includes

Download your complimentary Executive Summary.

How Powerful Is Your Brand?
The Financial Impact of Brand Strength

The BTI Brand Elite 2017
28 Elite Law Firm Brands

  • Brand Strength 12 Times Better than Other Law Firms
  • What the Brand Elite Do—and Other Firms Are Missing
  • The Definitive List of the Best-Branded Law Firms

In-Depth Look at The BTI Brand Elite 28
Profiles of 28 Brand Leaders

  • Direct Client Quotes
  • Rankings in All 9 Brand Differentiators

The 9 Powerful Attributes Driving Brand Strength
Activities To Strengthen Your Brand—and Grow Your Firm

  • Law Firm Rankings in Each of the 9 Brand Differentiators

           • Recommendations: Law firms earning unequivocal endorsements from GCs
           • The Short List: The first place clients turn when a new need arises
           • Premium Worthy: Who garners premium rates—and their secret to eliminating rate pressure
           • Bet-the-Company: The client vote of confidence
           • Survivors: Which firms are best navigating the market to ultimately be the last firm standing
           • Movers & Shakers: Law firms changing the game to get noticed
           • Tech Savvy: Using technology savvy to demonstrate client savvy
           • Value Drivers: How law firms win on value—without losing on price
           • Client Service Strategist: GCs identify the #1 way to win (and lose) work

How To Build Your Brand To Drive Growth
Actions To Build Your Brand Presence with GCs

  • Drive Growth Through Superior Client Service
  • Improve your Firm’s Positioning
  • Innovate to Differentiate

BTI’s Data and Methodology

About BTI

Alphabetical List of Law Firms

Contact BTI

Order Your BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms Now

THE 2017
BTI BRAND ELITE 28

Top 26 HTML

Rank

Firm

01

Jones Day

02

Skadden

03

Dentons

04

DLA Piper

05

Baker McKenzie

06

Latham & Watkins

07

Cooley

08

Wachtell Lipton

09

Gibson Dunn

10

Kirkland & Ellis

11

Sidley

12

Reed Smith

13

Cravath

14

Morgan Lewis

15

View All BTI Brand Elite 28 Firms Here


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