OVERVIEW       BRAND ELITE 28       USING YOUR BRAND       METHODOLOGY        TABLE OF CONTENTS       ALL FIRMS

Clients Rely on 3 Core Factors When Assessing the “Hirability” of Law Firms

Recommendations
Reputation
Innovation

A law firm mastering these three critical success factors will have the most opportunities to be considered for hire by the most sought-after clients.

 – Do your clients recommend your firm first to their peers?
 – Does your firm have the reputation to command premium rates and tackle complex issues?
 – Is your firm recognized for innovative, relevant, forward-thinking approaches?

The BTI Brand Elite answers these questions—and digs into the details of your success—so your firm can culti­vate superior brand awareness. You’ll find out exactly where your firm stands—and why—to beat your competitors to the best clients, the strongest growth, and the highest revenue.

With rankings of over 400 law firms as determined by 639 in-depth interviews with legal decision makers at the world’s leading organizations, BTI Brand Elite 2016 reveals the law firms with the best brands according to GCs and legal decision makers. 

Order Your BTI Brand Elite 2016 Now

THE 2016 BTI BRAND ELITE 28

 
Top 26 HTML

Rank

Firm

01

Skadden, Arps, Slate, Meagher & Flom

02

Jones Day

03

Baker & McKenzie

04

Kirkland & Ellis

05

Sidley Austin

06

DLA Piper

07

Latham & Watkins

08

Davis Polk & Wardwell

09

Hogan Lovells

10

Sullivan & Cromwell

11

K&L Gates

12

Gibson, Dunn & Crutcher

13

Wachtell, Lipton, Rosen & Katz

14

Alston & Bird

15

View All BTI Brand Elite 28 Firms Here

 

Clients Rank Every Law Firm Brand—Who’s Up, Down, and Best

Improve your brand and you drive your firm’s growth. Improve your brand a bit more strategically and you improve profits too. Boost your brand in all 9 factors leaving the biggest imprint on clients and you attract new clients as well. Develop the brand strength to outperform almost all others and you are looking at the potential for outsized gains—no matter what the market conditions.

Brand drives hiring decisions and value decisions—as in what clients expect to pay your firm. Your brand drives your business—whether you manage your brand or not. Weaker brand means weaker hiring and rate potential. Click here to continue reading The Mad Clientist's blog post.

Click Here to download the executive summary

Click Here to download
the executive summary