OVERVIEW      BRAND ELITE 28      YOUR BRAND MIX      METHODOLOGY      TABLE OF CONTENTS      ALL FIRMS

Analyzing Your Firm’s Brand Mix

In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. Corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients.

In 2008, BTI launched the first, large-scale brand valuation study of law firms to demonstrate the significant link between a law firm’s brand and business results. Specifically:

Increased revenue          Outsize financial performance          Greater access to premium rates

Understanding—and acting on—how clients’ view your firm’s brand mix contributes directly to your bottom line.

BTI Brand Elite 2017 brings market, brand, competitor, and financial data together to reveal how your law firm—regardless of size—can reap substantial new business by understanding and improving brand perceptions in the market. 

 
 

THE 2017
BTI BRAND ELITE 28

Top 26 HTML

Rank

Firm

01

Jones Day

02

Skadden

03

Dentons

04

DLA Piper

05

Baker McKenzie

06

Latham & Watkins

07

Cooley

08

Wachtell Lipton

09

Gibson Dunn

10

Kirkland & Ellis

11

Sidley

12

Reed Smith

13

Cravath

14

Morgan Lewis

15

View All BTI Brand Elite 28 Firms Here


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