REPORT HIGHLIGHTS          METHODOLOGY          TABLE OF CONTENTS          TOP 15 AGENCIES          ALL AGENCIES

 

Table of Contents

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How Clients Use Agencies
The single AOR is gone—CMOs rely on 6 agencies…daily
CMOs to cut rosters by one-third
Agencies chasing a small group of elite clients
CMOs see agencies failing at integration
In short: market trends paint a bleak outlook

CMOs and the State of Agency Relationships
Are agencies expendable—Agency churn rates
The number one way for agencies to get hired—and fired
Only 50% of CMOs name an agency they would recommend
How to lower churn rates
In short: why clients are not invested in their agencies

CMOs Name the Agencies Serving them Best
17 specific activities to build the best client relationships
Less than ¼ of agencies recognized for superior service
15 agencies outperform all others by a factor of 4
CMOs rank the agencies best at delivering client service

CMOs Talk…and Name Names
The most creative agencies
Agencies best-positioned for the future of advertising

BTI’s Recommendations to Win More Work and Build Better Client Relationships
How-to: Assess your client mix
How-to: Measure your agency’s client investment
How-to: Stabilize relationships by improving clientopia
How-to: Build institutional relationships

BTI’s Data and Methodology

About BTI

Index

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CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY EXECUTIVE SUMMARY

CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY EXECUTIVE SUMMARY