BTI's Survey of National Market Awareness 2008 reveals which firms are top-of-mind in clients' eyes thanks to favorable, well-established brands. This 2-part survey draws on more than 1,700 interviews with corporate counsel at large and Fortune 1000 companies over the past 7 years, including nearly 300 new interviews in 2007. You'll Learn:
- 3 critical elements that make up your firm's brand
- How to combat gaps between internal and client perceptions of your firm
- Which firms capture top market awareness—by name
- Practical strategies to strengthen your firm's position—starting today
The P/I Factor: A Powerful New Predictor of Financial Potential
The P/I Factor combines clients' premium and innovation perceptions of a firm to project its future financial performance. Discover which law firms will lead the market in clients' views, who risks losing competitive advantage and what you can do to enhance each component of your firm's P/I Factor.
Plus: See who tops BTI's Best Bets—19 law firms with the highest growth potential based on clients' spontaneous, unaided feedback.
Make Decisions Based on Fact
BTI's Survey of National Market Awareness
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