BTI’s Benchmarking Law Firm Marketing and
Business Development Strategies 2008

Compelling Research. Compelling Results.

The AmLaw Second Hundred on a Marketing Spending Surge

Budgets continued to climb at law firms of all sizes in 2007. The largest law firms dedicate a steadily increasing percent of firm revenue to marketing activities. The AmLaw Second Hundred shows double the growth in spending over the AmLaw 100.

Business Development Tops CMO Priorities

Business development and salaries capture the largest portion of marketing budgets. Nearly 30% of the business development budget goes to client relationship development. Key client development activities include:

  • Client teams
  • Planning and development
  • Client service
  • Cross-selling
BTI investigates how law firms drive robust growth and boost profits per attorney in a compelling, comprehensive analysis of key benchmarks and best practices in legal marketing.

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