For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
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We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
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We help you and your firm catapult your business development skills, culture, and mindset—fast.
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We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist

Volatility. Regulatory headwinds. Impatient CEOs. Strategic mandates. All are colliding with disruptive technology. You get one thing: relentless, unexpected and urgent mission-critical demands on clients. A potent formula for outside counsel to develop business – and score serious relationship points. And there is no quarter like the 4th quarter for…

Buckle up. Litigation spending on outside counsel is jolting up again. 64% of corporate counsel are increasing their litigation spending in 2026. More clients plan 10% increases than we have seen in over 10 years. Why? There is no escape. Clients face an avalanche of new (and old) litigation –…

98 law firms instill more fear than all others. Up from 84 last year. And it’s no coincidence. The brand-new BTI Litigation Outlook 2026 reveals why today’s litigation is the most contentious and aggressive in memory. Clients want outside counsel with ferocity – and it’s giving an edge to the…
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